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Lurgan College



Subject Co-ordinator    Ms A. Brackenridge

Teacher                         Ms. L. Emerson




This exciting subject will offer you the opportunity to investigate and develop an understanding of one of the world's most dynamic and fastest-growing industries in a vocational context. The units studied will allow you to enjoy a variety of learning experiences in a vocational and educationally stimulating environment.

The newly updated WJEC Level 3 Certificate in Tourism helps you understand the different elements which make up the tourism industry: customers, stakeholders, technology, destinations and host communities. You will learn about the wider ethical, social and cultural dimensions of tourism, and will understand its impact on the environment and the importance of sustainable development.


A level students study the WJEC Tourism specification.

What will you study in Year 13?

Unit 1 - The Global Tourism Industry (external exam worth 40% of qualification)

This unit introduces learners to the many sectors that exist to provide tourism products and services, the types of tourist who might be attracted to a destination and their motivations, the interrelationships that allow the tourism industry to work successfully and the undeniable value that tourism can have on an economy. The aim of the unit is to provide learners with an understanding of the foundations of the global tourism industry.

Unit 4 – Global Destinations (non-examination assessment worth 30% of qualification)

This unit encourages learners to appreciate and understand the importance of travel geography and what attracts visitors to global destinations. In this unit learners will learn about core geographical facts, along with the types of global destinations and the attractions and their main appeal. The learner will also develop knowledge about niche markets and the motivational factors behind their decision making.

Unit 6 – Digital Marketing for Tourism and Events (non-examination assessment worth 30% of qualification)

This unit introduces learners to the role of digital marketing within the tourism and events sector, focusing on how different strategies and influences have inspired the industry to entice people to new destinations across the globe. Learners will examine the concerns of legal and ethical considerations, when producing online digital content.


How will it be useful for you?

The teaching and learning approaches associated with this subject encourage independent and active learning. In practical and relevant contexts, you will benefit from the opportunity to feel closer to the world of work.

The course will allow you to develop a number of valuable skills such as report writing, research, evaluation and problem-solving skills, the ability to plan, prioritise and meet deadlines and the ability to work both independently and within teams. These could be used not only in your other subjects but also in life after Lurgan College.



Related Degrees and Qualifications:

  • BA (Hons) Tourism Management
  • MA (Master of Arts) Tourism Development
  • Institute of Travel and Tourism (ITT) Diplomas


Professions Associated with Tourism:

  • Travel Agent/Consultant
  • Tour Operator/Guide
  • Destination Manager
  • Event Planner
  • Hotel Manager


Employability Skills Gained from Tourism:

  • Destination knowledge and tourism marketing skills
  • Customer service and interpersonal skills
  • Event planning and management abilities
  • Cultural awareness and sensitivity
  • Business acumen in tourism industry


Industry Trends and Insights:

Labour Market Information highlights a demand for tourism professionals, driven by global travel, hospitality services, and destination marketing. Key trends include sustainable tourism practices, experiential travel, and digital marketing strategies.


Employer Partnerships:

Our department has established a link with Springboard Tourism NI. Their 'Embrace Hospitality Tourism & Leisure’ Roadshow provides our students with exposure to tourism operations and a chance to meet with Northern Irish tourism stakeholders and employers. Through these partnerships, students gain practical experience and insights into the tourism industry.